Understanding what people need, want, and desire is key to making products and services people love. The best way to understand is by having frequent conversations with your users and observing them interact with your product or service.
Capture your users' wants, needs, and pain points by creating personas within Handrail and then filter and sort the research you've collected in order to bring them to life.
Clearly identify information that helps you achieve product/market fit, drive UX/CX strategy and indicate when to pivot.
Deeply understand your users' perspective, what they are trying to do, and the outcomes they are trying to achieve so you can create something they will love.